North American Dealer Conference Speakers
KEYNOTE SPEAKER
Matt Mayberry
Former Chicago Bears Linebacker - Wallstreet Journals bestselling author and acclaimed keynote speaker
Matt Mayberry is a Wall Street Journal bestselling author, acclaimed keynote speaker, and renowned thought leader who helps organizations foster winning cultures, improve leadership performance, and build teams that drive superior performance.
With his captivating insights and transformative touch, Matt has become one of the world’s foremost experts in his field, gracing the pages and screens of major media outlets such as Forbes, Inc. Magazine, Harvard Business Review, Fortune, Fox News, and Business Insider – to name a few.
His impressive client list speaks volumes about the quality and impact of his work. Industry giants like JP Morgan Chase, NAPA Auto Parts, DuPont, Allstate Insurance, Autodesk, and the Federal Bureau of Investigation rely on Matt’s expertise to drive meaningful cultural change and equip their teams with the strategies to win.
His recent book, Culture Is the Way: How Leaders at Every Level Build an Organization For Speed, Impact, and Excellence, debuted as a Wall Street Journal bestseller and received the prestigious honor of being named one of the top must-reads for 2023 by Malcolm Gladwell’s Next Big Idea Club.
Matt’s journey began on the football field as a linebacker for the Indiana Hoosiers and Chicago Bears. This environment laid the foundation for his groundbreaking approach to business and reinforced his belief in teamwork, leadership, and peak performance. Since then, he’s brought lessons learned on the gridiron into the boardroom, adapting them to help clients cultivate stronger teams, foster dynamic leadership, and spearhead high-impact cultural transformations.
Sid Miller
Texas Agriculture Commissioner
Sid Miller, an eighth-generation farmer and rancher born in De Leon, Texas, is the 12th Commissioner of the Texas Department of Agriculture (TDA). A Tarleton State University graduate, he has dedicated his life to advancing Texas agriculture and rural communities. Elected to the House of Representatives in 2000, Miller has been a strong advocate for constitutional freedoms and individual liberties.
As the Texas Agriculture Commissioner since 2014, he achieved significant reforms, eliminating backlogs in organic certifications and enhancing the efficiency of field operations. Miller's initiatives, such as Operation Maverick, increased consumer protection inspections and business registrations.
A former ag teacher, Miller fights childhood obesity with programs like Farm Fresh Fridays, contributing to a $14 million increase in Texas products purchased by schools. He prioritizes water access and infrastructure for rural communities, creating TDA's Office of Water. Miller is a global advocate for Texas agriculture, leading trade missions to various countries.
In 2020 and 2021, Commissioner Miller declared many agricultural businesses as "essential," preserving jobs and supporting Texas businesses. Apart from his public service, Miller is a successful businessman, breeding and training American Quarter Horses. A recognized rodeo cowboy with 12 world championships, he and his wife, Debra, are active members of the Cowboy Church of Erath County, where Miller serves as an elder. Married for over 45 years, they have two sons, two daughters-in-law, and five grandchildren.
Kelly Mathison
Dealer Institute Instructor - Aftermarket Expert
Kelly's career journey began as a sales representative during the high-interest crunch of the 1980s. He then honed his skills in sales and marketing with Flexi Coil, a distributor and wholesale manufacturer, covering Canada, Australia, and the U.S. In 1996, he became a partner in a single store John Deere Dealership in Brandon, Manitoba, which grew from 1 store to 7 over 12 years before merging with Enns Brothers in 2008.
Throughout his professional trajectory, Kelly held various roles, including Sales Manager, Aftermarket Manager, General Manager, and Group Marketing Manager. In 2011, he sold his partnership interest and joined Chesterfield Australia as Group Product Support Manager, working with one of the country's largest John Deere Dealer groups.
In 2014, Kelly founded Kayzen Management, a consulting and training company. Additionally, in 2015, he became a consultant and trainer for Western Equipment Dealers Association's Dealer Institute now the North American Equipment Dealers Association. Leveraging his extensive real-life experience and time-tested best practice solutions, Kelly offers valuable insights and a philosophy of "continuous improvement" to address a wide range of dealership challenges.
Grace Vest
Marketing Manager at Sunshine Quality Solutions
Grace Vest is a dynamic marketing professional currently serving as the marketing manager at Sunshine Quality Solutions, a prominent John Deere dealer in south Louisiana. With a solid foundation gained from her previous role at a renowned marketing agency in Little Rock, Arkansas, where she developed comprehensive marketing plans for equipment dealers nationwide, Grace brings a wealth of expertise to her current position at Sunshine.
Throughout her diverse marketing journey, Grace has cultivated a deep understanding of the equipment industry, acquiring invaluable knowledge of the dos and don'ts in this specialized field. Her keen insights and innovative strategies have consistently fueled successful marketing campaigns, resulting in increased brand visibility and customer engagement.
With an unwavering dedication to her craft and a genuine love for connecting people with exceptional products and services, Grace Vest is an influential marketing professional, empowering businesses to thrive and making a meaningful impact in the equipment industry.
Clark May
President & CEO of OPOC.us
Clark May is the President & CEO of OPOC.us and has led the expansion efforts for all business units over the last 20 years. Clark frequently speaks on topics that promote employer/employee engagement to drive corporate culture. Through his leadership, OPOC.us has turned into a national leader in the areas of Healthcare/Benefits/HR/Wellness and Finance.
Chris Havey
Senior Analyst at OPOC.us
Chris Havey is a Senior Analyst with over 15 years of client management experience. Chris has a unique blend of knowledge relating to consumer behavior & developing business strategies. Over the last 7 years, he has cultivated relationships with an extensive network of equipment dealers spanning the entire country.
Byrne Luft
President Arch Staffing & Consulting and President, Canadian Operations and Global RPO
Byrne Luft is the Canadian President for Arch Staffing and Consulting, responsible for the strategic direction, vision, growth, and performance for Arch’s staffing and recruiting division. With more than 30 years of staffing and recruiting experience, Byrne is known for driving innovation, operational excellence and maximizing the customer and candidate experience. Passionate for the community he serves, Byrne has served as Chair and Director on several boards, including; Calgary Immigration Society, Calgary Chamber of Commerce, Alberta Talent Pool Development, Economic Development of Calgary and most recently, Board of Directors for the Assoc. of Canadian Search, Employment and Staffing Services.
Brian Coughlin
Attorney at Fisher, Phillips LLP
Brian Coughlin has more than fifteen years of experience advising businesses on immigration issues including employment authorization, corporate policy drafting, employee training, and regulatory enforcement and compliance. He also counsels employers on immigration-related due diligence issues. He represents clients across all industries, including engineering services, management, and IT consulting, automotive, manufacturing, logistics and travel, biotech, communications technology, and media. Brian’s clients range from small, venture-backed start-ups to some of the world’s largest corporate employers.
Brian joined Fisher Phillips after practicing immigration law at several prominent U.S. and global law firms. He is frequently invited to speak and publish on business immigration topics.
Stewart Van Duzer
Vice President and Director of Special Projects – Risk Management, Federated Mutual Insurance Company.
Stewart Van Duzer is the First Vice President and Director of Special Projects – Risk Management with Federated Mutual Insurance Company. He graduated in 1983 with a business degree from Maryville College in Tennessee. He began his career as a marketing development trainee in 1983 and became a marketing representative in Gainesville, Florida in 1984. He has held leadership roles in Federated’s Underwriting Department, Home Office Marketing, Personal Lines, Learning Center, Advertising and Field Services. Stewart is a past chair of the Commercial Lines Team, Promotion and Implementation Team and Product and Pricing Team and has been a member of various other Federated teams and committees. His primary focus is now on Federated Insurance’s risk management and estate planning and business succession attorney network.
Landon Long
Attorney and Partner at Evans & Davis
Landon Long has an active estate planning practice for individuals and families, from simple trusts or wills to multi-generational wealth transfer and preservation with significant income and estate tax planning. Landon’s growing corporate transactional practice is accentuated with hundreds of successful negotiations and closings of business transactions and real estate deals, in varying sizes up to large transactions with $100M+ in total value. Landon graduated Magna Cum Laude with dual degrees in Political Science and Business Management. Landon obtained his Juris Doctorate Degree, graduating in the top third of his class. Landon was awarded several honors and distinctions, including the American Jurisprudence Award for obtaining the highest honor in Professional Responsibility in his class. Landon has also contributed over 100 hours of pro bono service to clients in need through various local and civic organizations. Landon enjoys spending time with his wife Kassi, and chasing their kids, Lawson Mark and Londyn Elizabeth.
Scott Brigden
Dealer Institute Instructor, Aftermarket Expert
Scott's journey began as a parts counter salesperson at Brandon's John Deere dealership, Countryside Equipment. What started as a short-term gig turned into a lifelong passion. He transitioned to an ag service writer role, honing his skills in technician efficiency, billing, and time management. His knack for numbers and business acumen helped the department thrive.
With Countryside's merger into Enns Brothers, Scott seized the opportunity to become the service manager at the Portage la Prairie location. Here, he delved deeper into understanding the strategic side of numbers. Over time, he took charge of both service and parts, mentoring the parts team in sales, customer service, and problem-solving.
Scott's journey continued at Enns Brothers' head office as a service project coordinator, where he enhanced processes, provided training, and groomed new managers across all locations.
Three and a half years ago, he embarked on a new adventure with a growing Truck and Trailer Repair shop in Brandon, where he developed the newly added parts business.
Now, as a Dealer Institute trainer, Scott is eager to empower dealers to excel in their parts and service operations.
James Mintert, Ph.D.
Professor of Agricultural Economics & Director, Center for Commercial Agriculture, Purdue University
James Mintert is a professor and extension economist in Purdue’s Department of Agricultural Economics and serves as director of Purdue’s Center for Commercial Agriculture. The Center is focused on developing and delivering programs to commercial farmers via web postings, conferences, workshops, and webinars. Jim is also one of the principal investigators for the Purdue/CME Group Ag Economy Barometer, a monthly sentiment survey of U.S farmers. In addition to his responsibilities with the Center, Dr. Mintert teaches an undergraduate class on commodity risk management. He holds bachelor’s and master’s degrees in agricultural economics from Purdue and a Ph.D. from the University of Missouri. Jim originally acquired his interest in agriculture while working on his family’s farm in the Mississippi and Missouri river bottoms, just north of St. Louis, Missouri.
Todd Stucke
President of Kubota Tractor Corporation (KTC) and executive officer of KBT
Todd Stucke is an industry veteran with more than 35 years of experience in both equipment and agriculture. Stucke was recently promoted to Executive Officer of Kubota Corporation, Japan, in tandem with his roles as Senior Vice President of Kubota North America and Senior Vice President of Marketing for Kubota Tractor Corporation’s U.S. operations. Stucke is responsible for providing customer solutions, amplifying the Kubota brand and achieving aggressive growth objectives in North America. As Executive Officer of Kubota Corporation, Stucke is involved in worldwide operations with a specific focus on building a robust business structure for the North American market as the company continues to invest in the U.S. and Canada. The North America market contributes a significant portion of Kubota Corporation business worldwide and remains an integral part of the company’s long-term vision of providing solutions that address global issues related to food, water and the environment.
Stucke is currently serving as the Vice Chair of the Association of Equipment Manufacturers and will be Chairman of the board in 2024. He has previously served two terms as treasurer of the AEM Board, as well as Ag Sector Board Chair in 2020.
Eric Raby
Senior Vice President, CLAAS of the Americas
Raby is the Senior Vice President of the Americas Region for CLAAS based in Omaha, NE. In this role, he leads the operations for North and South America encompassing all commercial aspects of the business. Most recently, he was the President & GM for CLAAS of America while previous roles included executive leadership positions in the agricultural equipment industry for AGCO Corporation including VP of global seeding & tillage, VP, Corporate Marketing & Commercial Development, VP, Sales & Marketing in Eastern Europe & Asia based in Switzerland and VP/ Managing Director for Europe, Africa & Middle East located in the United Kingdom. For the 17 years prior to that, he served in a variety of other positions with a major manufacturer in North America including: VP, Marketing; Vice President, Sales; General Marketing Manager; Product Marketing Manager; Regional Sales Manager for Midwest U.S.; Zone Sales Manager for the Northeastern U.S.; Territory Sales Manager, Kentucky; and Regional Service Manager in Indiana, Illinois, Kentucky and Tennessee.
Raby started on the manufacturer side in 1990 when he joined the Hesston Corporation, serving as a field service representative.
He also worked for two dealerships in his home state; one as a service technician apprentice during high school and the other as a retail sales representative during college. In addition, he grew up on his family’s beef cattle, hay and tobacco farm in western Kentucky.
Joel Dawson
Vice President, Sales U.S. & Canada, John Deere
Joel Dawson is the Vice President of Sales for U.S. & Canada at John Deere. In this role, he is responsible for dealer sales and dealer development, strategic accounts, and other activities aimed at growing Deere's business in this important market. Most recently, Joel was the director of Production and Precision Ag marketing at John Deere where he led a team that executes all go-to-market activities for production and precision agriculture equipment and technology for North America. Throughout his 21 years at Deere, he has worked to shape the company’s strategy for technology integration by creating and executing channel strategies that deliver on customers’ dynamic technology needs. Joel earned a bachelor’s degree in marketing and supply management from Western Illinois University and a master’s degree in business administration from the University of Phoenix.
Ruchir Patel
Vice President, Global Distribution Management, AGCO Corporation
Ruchir Patel serves as Vice President, Global Distribution Management at AGCO, a leading global manufacturer of agricultural equipment. He is responsible for working with AGCO dealer channel to ensure that all farmers are able to experience AGCO’s world-class product and farmer-first experience. Mr. Patel has extensive experience in the farm equipment industry having spent over 13 years at AGCO in the field of Marketing, Corporate Strategy, Aftersales, and Parts supply chain. Prior to joining his current role on July 1st, 2023, Mr. Patel ran AGCO Aftersales Parts organization globally where AGCO improved Parts Fill Rate minimizing machine downtime & helping dealer improve their Aftersales capabilities and focus. Prior to joining AGCO in 2010, Ruchir worked for an engineering services company Underwriters Laboratories where he had the opportunity to work & influence top engineering product design firms.
Ruchir earned a B.S. in Electrical Engineer from the University of Illinois – Urbana Champaign and holds a Master’s of Business Administration focus on Operation Management & Strategy from DePaul University.
Throughout his career, he has been active in various local agricultural-related organizations. Ruchir currently serves on the AGCO Finance Corporation’s Canadian Boards of Directors.
Mark Lowery
Director of Network Development for North America, New Holland
Mark Lowery is New Holland Agriculture’s Network Development Director for North America. Lowery brings over 10 years of experience and perspective to his role, having held positions within New Holland’s product training, parts, and marketing organizations. Throughout his career with New Holland, Mark has emphasized the importance of dealer satisfaction in creating a positive customer experience and works closely with New Holland’s 800 dealer locations throughout North America to deliver the New Holland brand message to our customers.
However, Lowery’s passion for agriculture extends well beyond the New Holland brand. He currently serves on the National FFA Foundation Sponsors Board, New Holland’s FFA Affiliate Alumni Chapter leadership committee, and the Lancaster County Agriculture Council in his home state of Pennsylvania.
Tom Nobbe
Co-Chairman, Sydenstricker Nobbe Partners, Inc.
Tom Nobbe is Co-Chairman of Sydenstricker Nobbe Partners, Inc. The company is a 28 Store John Deere Equipment Dealer. Sydenstricker Nobbe Partners, Inc. is a merger between two families, the Sydenstricker Family and the Nobbe Family which became effective January 1, 2020. The Nobbe Family business began in 1907 by Tom's Grandfather's older brother William. William's side of the family separated the automobile business from the farm equipment and Tom's Grandpa took over the farm equipment business. Tom has been in the farm equipment business for 50 years. He graduated from Southwestern Illinois College with a degree in Marketing/ Management. Tom has served as Chairman and Director for the North American Equipment Dealers Association and is Past President and Director of Mississippi Valley
Equipment Dealers Association, as well as Midwest-SouthEastern Equipment Dealers Association. He currently serves as Chairman of the North American Equipment Dealers Foundation. Tom is very active in his community, currently a Board Member of Red Bud Regional Hospital, and serves on the Advisory Board of First National Bank of Waterloo. He serves on the Finance Committee of his Church and was the Past President of Kolmer Memorial Cemetery. He was a past Director of First State Bank of Red Bud until the bank was sold and is currently on the Monroe County CEO Board. Tom has served on the Federated Insurance Advisory Board for 7 years. He is currently on the Board of Directors of Federated Mutual Insurance Company. He has also served on the John Deere Advisory Council.
Tom's wife of 47 years is Jane. Tom & Jane have two sons Jared and Brad who play active roles in the John Deere Dealership. Tom and Jane have six grandchildren Aiden 10 years old, Noah 7 years old, Clare, 6 years old, Adelynn, 4 years old, Hannah, 4 years old and Emma 1 year old. Tom and Jane's greatest pastime is spending time and vacationing with their sons and grandchildren.
Kurt Coffey
Vice President, Case IH North America
Under Kurt Coffey’s leadership, Case IH remains a leader in agriculture equipment and technology solutions in North America. Overseeing the brand’s commercial functions, he has embraced a customer-centric approach, putting the needs and preferences of Case IH customers at the forefront of the brand’s strategy.
Born and raised on a family farm, Kurt has been involved in agriculture from a young age. This early exposure to the industry instilled in Kurt a deep passion for farming and a strong commitment to supporting the agricultural community. This passion has driven a focus on developing innovative agronomic solutions and cutting-edge technologies that help farmers and growers to succeed.
Before his current role, Kurt most recently served as head of marketing for Case IH Global and North America. From 2016 to 2019, Kurt served as vice president of CNH Industrial Parts & Service for North America. Before joining CNH Industrial, Kurt worked in the finance and agriculture industries, including for Country Financial and Monsanto.
Kurt holds a Bachelor’s degree in agricultural business from Illinois State University and sits on the Association of Equipment Manufacturers AG Sector Board.
Nick Moore
Director of Product Management & Electrification, Briggs & Stratton
Serving at Briggs & Stratton for over 16 years, Nick Moore is leading efforts to increase awareness and adoption of the battery solutions offered by Vanguard® Commercial Power for a growing number of industries and applications. Moore is also structuring the company’s ability to service Vanguard battery solutions globally. Moore has a bachelor’s of science degree in mechanical engineering and a master’s in business administration from Marquette University.
Ted Wagner
COO, Specialty Equipment Insurance Services (SEIS)
Ted Wagner serves as COO of Specialty Equipment Insurance Services (SEIS), the leading provider of extended warranties, physical damage insurance, and loss damage waivers to customers of equipment dealers in North America. At SEIS, Ted leverages over 30 years of experience in the insurance industry leading sales, claims, technology, and underwriting to generate revenue increases of 50% and enterprise value increases of more than 100%. His background spans from PwC consulting to mutual insurance company operations to successful private equity turnarounds. Drawing on this diverse set of leadership roles, Ted consistently drives bottom-line improvements and boosts customer satisfaction for over 300 equipment dealer groups in North America.
Ross Hawley
General Manager - Residential & Landscape Contractor Division, The Toro Company
Following a passion for serving customers, Ross Hawley has dedicated more than two decades to the development and launch of innovative products. He became a part of The Toro Company in 2007, where he has assumed various roles in product development, marketing, and leadership within Toro's residential and landscape contractor (RLC) businesses, as well as Exmark Manufacturing. His tenure at The Toro Company has provided the opportunity to partner with diverse dealers across unique markets and engage with industry organizations such as the Outdoor Power Equipment Institute and the National Association of Landscape Professionals. Currently, Ross serves as the general manager for Toro's RLC business.
Ross holds a Bachelor of Science in mechanical engineering from the University of Minnesota and a Master of Business Administration from the University of Minnesota's Carlson School of Management.
Terry Hlavinka
President, Hlavinka Equipment Co.
Terry Hlavinka, President of Hlavinka Equipment Co. since joining the family business post-Texas A&M graduation. The company, founded in 1939, represents renowned manufacturers like Case IH, AGCO, and JCB across its five Gulf Coast locations. Terry also oversees Hlavinka Cattle Company, managing 25,000 acres, producing crops, and leading diverse projects. Actively engaged in Texas A&M, he's been recognized with awards and holds positions on industry boards, including USA Rice Producers.
Married to Susan Lewis, Terry is a proud parent of four, with two actively involved in the family business. Known for his community involvement, he's a former Chamber of Commerce president and council member for the City of East Bernard. Terry and Susan cherish family time, traveling globally, enjoying water skiing and snowboarding at their lake house, and cheering on Texas A&M at sporting events. Embodying his favorite quote, "the harder I work – the luckier I get," Terry is dedicated to both business and life pursuits.
Danny Mesick
Director, Electrification Product Management at Stanley Black & Decker
Danny Mesick is Director of Technology Strategy, Batteries & Chargers at Stanley Black & Decker Outdoor. In this role, Danny and the team are responsible for driving existing and future electrification strategy for DEWALT, Hustler, Cub Cadet & Craftsman outdoor products.
Danny has been in the outdoor industry for more than 13 years and continues to lead large-format electrification in outdoor products. He has a bachelor’s degree in Mechanical Engineering and a master's in Business Administration from Marquette University in Milwaukee, WI.
Russell Ball
Territory Sales Manager, 21st Century Equipment
Russell Ball is a Territory Sales Manager for 21st Century Equipment, a John Deere Dealer with twenty-six locations across Nebraska, Colorado, and Wyoming. Prior to this, from 2014 to 2019 he served as a District Mgr. in charge of five locations across Eastern CO, and from 2011 to 2014 as general manager of the location in Cheyenne Wells, CO. Before taking on a management position Russell spent 10 years in sales and 7 years as a service technician, giving him a total of thirty consecutive years with the dealership. He also spent 3 years working in the setup department at the dealership before taking an opportunity to manage a local truck shop transporting grain and livestock around Eastern CO. All total he has spent 33 years with the John Deere dealership. Having grown up on a small feedlot and working on his uncle’s farm in the Cheyenne Wells area he has spent a lifetime in the ag community. Russell resides in Cheyenne Wells with his wife, Geretta, and enjoys following their eleven grandchildren in school and sporting events and even occasionally announcing their games on local radio.
Colin Hlavinka
Director of Sales, Hlavinka Equipment Company
Colin has been involved in agriculture his entire life. As a lifelong resident of the Texas Gulf Coast, Colin grew up on a rice farm. That is where the foundation was set. He started driving an old hand clutch tractor rolling a field in front of the rice drill. It has advanced many times along the way.
Being born into a farming family means that your entire world revolves around the seasons. At the end of high school, he decided to follow the path of many Hlavinkas, and attend Texas A&M University. He continued to farm every weekend during college. Upon graduation, he decided to join the family farm full time. This lasted a few years until the cost of land, rent and farm margins of the early 2000’s ended his farming career.
Colin went to work at Farmers Coop of El Campo, in the retail division. He worked there for several years and even managed the retail division, which had several locations. This was enjoyable, but was not as close to the dirt as he liked to be. Then he took a job with Hlavinka Equipment Company as an outside salesperson. He worked in sales for a few years. Once the autosteer phase ramped up, he jumped on board. He ran and grew the precision farming department for 9 years. Currently he serves as Director of Sales for the organization.
Colin has been married to his wife Brooke for over 20 years. They have a son who is currently enrolled in the Engineering College at Texas A&M University. He enjoys hunting, fishing, reloading, and shooting. These hobbies unfortunately get put on the back burner, as he has inherited the Hlavinka workaholic gene. Most of the time he is either in the office, driving, or in the field all the while, usually on the phone.
Joe Jones
Director of Sales, Parallel Ag
In 1999, Joe earned his Bachelor's Degree from Cameron University in Lawton, Oklahoma, setting the foundation for his future endeavors. Embarking on a career path in equipment sales, Joe spent over a decade (1999-2010) showcasing his expertise at a local John Deere Dealership. During this time, he honed his skills and built a reputation for his dedication to providing top-notch service to his clients.
From 2010 to 2016, Joe continued to excel in the field of equipment sales, this time at Livingston Machinery Co in Chickasha, Oklahoma. His passion for the industry and commitment to excellence propelled him into the role of General Manager at Livingston Machinery Co from 2016 to 2022. In this capacity, Joe demonstrated leadership and strategic vision, contributing significantly to the company's success.
In 2022, Joe embraced a new challenge as he assumed the role of Director of Sales, Southern Plains Division at Parallel AG. This marked a pivotal moment in his career, where he continued to leverage his extensive experience and industry knowledge to drive sales and foster growth.
Joe Jones, a proud husband and father of two sons, hails from the picturesque town of Rush Springs, Oklahoma. His roots trace back to a family dairy farm where he cultivated a deep appreciation for hard work and a love for agriculture. Growing up surrounded by the nurturing fields of Alfalfa Hay and Corn Silage, Joe's childhood instilled in him a strong work ethic and a connection to the land.
Jeff Oldham
CEO, GreenMark Equipment
Jeff Oldham is the current CEO of GreenMark Equipment. Prior to his role at GreenMark, Jeff accumulated a wealth of experience in the agricultural and automotive sectors. He spent three successful years as the President of Arrow Truck Sales within the Volvo Group. His leadership at Arrow Truck Sales showcased his strategic vision and business acumen.
Prior to his time with the Volvo Group, Jeff dedicated six years of his career to Ag-Power, where he honed his expertise in the agricultural industry.
Jeff's extensive career also includes a remarkable fifteen-year tenure with Deere & Co., where he held various sales and marketing positions.
Having grown up in Missouri, Jeff has deep roots in the heartland of America. Despite his Missouri upbringing, he now calls both Michigan and Missouri home.