View the sessions and remarkable speakers who will make #NADC2024 the conference you can’t miss!

Monday, January 29

7:00 a.m. - 5:00 p.m.

12:00 p.m. - 5:00 p.m.

Partner & Sponsor Booth Set Up

Conference Registration

 5:30 p.m. - 7:00 p.m.

Opening Cocktail Reception with Appetizers - CityView

Tuesday, January 30

7:00 a.m. - 8:00 a.m.

7:00 a.m. - 5:00 p.m.

8:00 a.m. - 8:10 a.m.

8:10 a.m. - 9:00 a.m.

9:00 a.m. - 10:00 a.m.

9:00 a.m. - 10:00 a.m.

10:00 a.m. - 10:30 a.m.

Morning Break - Foyer

10:30 a.m. - 11:45 a.m.

Ag Manufacturer Panel - (Salon E-H) Grand Ballroom

This special panel session offers a valuable opportunity for you and your management team to benefit by sharing ideas with other successful dealers, consulting with manufacturer/suppliers and learning unique insights from an excellent array of speakers and industry experts. A must attend session will have a top-level management representative from your respective manufacturer discussing current industry topics.  Panelist: Joel Dawson, John Deere; Ruchir Patel, AGCO; Kurt Coffey, CaseIH; Mark Lowery, New Holland; Eric Raby, Claas and Todd Stucke, Kubota Tractor

11:45 a.m. - 1:00 p.m.

Lunch - (Salon A-D) Grand Ballroom

1:00 p.m. - 2:00 p.m.

Marketing Your Story to Help Increase Brand Loyalty and Revenue - (Salon E-H) Grand Ballroom

Effective storytelling increases engagement between a brand and its audience, which helps drive conversions and, ultimately, market share. We as equipment dealers often get stuck in marketing prices and features but fail to tell a story. A well-executed marketing campaign that incorporates storytelling can not only influence purchasing decisions but also shape a brand's identity and reputation. Consumers tend to remember stories much better than they do traditional advertisements, making storytelling a powerful tool for leaving a lasting impression. Grace Vest, marketing manager from Sunshine will discuss the art of storytelling by creating narratives and will share examples that resonate with the dealer's audience.

2:00 p.m. - 3:00pm

2:00 p.m. - 3:00 p.m.

Breakout Session: Understanding Your Labor Budget (Salon E-H) Grand Ballroom

A well-crafted labor budget is more than just numbers; it's a strategic tool that influences your decision-making and annual planning. Discover methods on how to identify technician inventory, technician types, gaps, and available hours to ensure a fully staffed shop and develop a versatile team capable of meeting all your customers' needs. Speaker - Scott Bridgen

Breakout Session: The “Mechanics” of Recruiting Technicians Abroad - (Stemmons A-B)

The persistent demand for skilled talent remains an enduring and critical hurdle for equipment dealerships, and it's evident that these challenges are here to stay. Consequently, organizations find themselves compelled to adopt novel and inventive strategies to address these issues, particularly in terms of recruiting fresh talent to join their ranks. Unearthing innovative recruitment avenues and fostering creativity in identifying proficient candidates necessitates a commitment to long-term vision and strategic foresight.

Within this captivating session, our panel of experts will delve into the art of sourcing candidates from various corners of the globe. Moreover, they will explore the most effective approaches to navigate immigration intricacies, thereby ensuring a triumphant integration of adept permanent Service Technicians into both the United States and Canada.

3:00 p.m. - 3:30 p.m.

3:30 p.m. - 4:45 p.m.

Afternoon Break - Foyer

Avoiding Another Used Equipment Crisis (Dealer Panel) - (Salon E-H) Grand Ballroom

As supply chain obstacles continue to be addressed and a wave of fresh equipment fills dealership lots, the impacts of used machinery are once again being felt by dealerships. Our discussion will explore the mishandling of both new and used equipment, as well as strategies to navigate around potential pitfalls.

5:30 p.m. - 8:00 p.m.

Reception & Industry Awards Banquet Dinner - Foyer & Salon E-H Grand Ballroom

Join us for a vibrant networking reception and delicious dinner as we award our industries successes including Dealer of the Year, Advocacy Award and more. Don’t miss the opportunity to bid during our live auction to raise funds for the foundations that support technician and industry education scholarships. This is an evening to support your industry!

8:00 p.m.

Day 1 Adjourns

Wednesday, January 31

7:00 a.m. - 8:00 a.m.

Breakfast - (Salon A-D) Grand Ballroom

7:00 a.m. - 5:00 p.m.

Registration & Information Desk - Foyer

8:00 a.m. - 9:00 a.m.

The U.S. Ag Economy: What Are Farmers Telling Us? (Salon E-H) Grand Ballroom

Embark on a knowledge-rich journey that delves into the core drivers of the U.S. agricultural economy, placing a spotlight on the latest findings derived from the monthly survey results of the Purdue University-CME Group Ag Economy Barometer. This presentation promises to offer a comprehensive overview that sheds light on the crucial factors shaping the agricultural landscape in the United States. Speaker - Dr. James Mintert, Purdue University

9:00 a.m. - 10:00 a.m.

9:00 a.m. - 10:00 a.m.

Breakout Session: Exploring the Evolving Human Resources Landscape and How Healthcare Impacts the Employee Experience - (Salon E-H) Grand Ballroom

In this insightful discussion, Clark and Chris will examine the dynamic shifts occurring in the realm of Human Resources and how the shifts are impacting overall employee experience. By exploring the latest trends shaping HR practices, we uncover their profound influence on the challenging dynamics of the healthcare system. Join us as we analyze how these evolving trends intersect with healthcare, reshaping employee experiences, workforce well-being, and organizational dynamics. Gain a comprehensive understanding of the future landscape where HR and healthcare converge and learn how to proactively adapt strategies for a successful 2024. Speakers - Chris Havey and Clark May, OPOC.us

Breakout Session: Unlocking After Sales Opportunities: Using Process and Technology to Protect Customers and Improve Dealer Performance - (Stemmons A-B)

Whether you utilize in-house programs, manufacturer programs or 3rd party vendor programs to sell protection, it’s important to make the sale at the right time in the right way. In this engaging session, Ted Wagner, SEIS COO, draws from decades of experience to guide you through strategies that increase protection product sales, leading to customer satisfaction when bad things happen to good equipment owners. This session will cover successful strategies to increase the number of customers purchasing protection products and increase dealer absorption rate through optimization of sales processes, strategic sales approaches and empowerment through technology. Speaker - Ted Wagner, Specialty Equipment Insurance Services

10:00 a.m. - 10:30 a.m.

Morning Break - Foyer

10:30 a.m. - 11:45 a.m.

Insights from Dealers: Navigating the Legislative Battle of Right to Repair (Dealer Panel) - (Salon E-H) Grand Ballroom

Join us for a compelling and informative moderated panel discussion featuring dealers who have been on the frontline in the battle against the so-called Right to Repair bills. In this session, these experienced and passionate dealers will share valuable insights gained from their involvement in testifying at legislative hearings, meeting with members of Congress, and hosting stakeholder demonstrations. Panelist - Tom Nobbe; SN Partners, Terry Hlavinka; Hlavinka Equipment Co., Jeff Oldham; GreenMark Equipment

11:45 a.m. - 1:00 p.m.

Lunch - Salon (A-D) Grand Ballroom

1:00 p.m. - 2:00 p.m.

2:00 p.m. - 3:00 p.m.

2:00 p.m. - 3:00 p.m.

3:00 p.m. - 3:30 p.m.

3:30 p.m. - 5:00 p.m.

6:30 p.m. - 7:00 p.m.

7:00 p.m. - 11:00p.m.

Estate & Business Succession Planning - (Salon E-H) Grand Ballroom

What constitutes a comprehensive Estate Plan? Have you contemplated the seamless transition of your business to the next generation? This presentation delves into the essential components of both business succession planning and estate planning, while also addressing the underlying motivations. Furthermore, it illustrates how Federated's network of proficient Estate/Business Succession Planning Attorneys has been instrumental in guiding dealers through the intricate challenges and inquiries they encounter regularly in this domain. Speaker - Stewart Van Duzer, Federated Insurance and Landon Long, Evans & Davis

Breakout Session: The Crucial Role of Basic Financial Understanding in Achieving Departmental Success - (Salon E-H) Grand Ballroom

In the competitive world of equipment dealerships, success goes beyond product knowledge and customer service. Financial understanding is vital for all team members to boost growth and profitability. Join our session to learn how financial literacy directly influences sales, inventory, customer relations, and overall business sustainability for equipment dealers. Speaker - Kelly Mathison, Dealer Institute.

Breakout Session: Solution Selling Is Critical To Customer Satisfaction - (Stemmons A-B)

It's essential to understand that when customers arrive at your doorstep, they often come with a single concern in mind. However, your goal is to equip your frontline staff with the skills to go beyond the initial ask and ensure that every customer's visit to your dealership is not just a solution but an exceptional experience. In this session, we will explore the art of transforming customer interactions by asking the right questions, going the extra mile, and using the opportunity to introduce other products or solutions. Speaker - Scott Brigden, Dealer Institute

Afternoon Break - Foyer

KEYNOTE: Culture Is the Way: How Leaders at Every Level Build an Organization for Speed, Impact, and Excellence - (Salon E-H) Grand Ballroom

Energize employee engagement and drive cultural excellence throughout your organization

Based on his Wall Street Journal bestselling book “CULTURE IS THE WAY”, keynote speaker Matt Mayberry delivers an incisive and hands-on blueprint to employee engagement and peak productivity.

In this inspiring keynote, attendees will learn how leaders at every level can build a workplace culture that drives organizational excellence and unleashes the full potential of every employee.

Mayberry draws on the most recent and relevant research and data and translates it into hands-on and practical prescriptions that any company ― no matter its size ― can apply immediately.

It is an antidote to the cutthroat philosophies that put profits before well-being and, in the process, fail to maximize either.

Attendees will walk away with an essential roadmap to organizational transformation with an unbending focus on the importance of workplace culture.

Reception - Foyer

Dinner & Casino Night - Get ready to roll the dice, shuffle the cards, and experience a night of unparalleled excitement at our exclusive Casino Night event!